This poster motives are part of a comprehensive campagne to launch Employee Assistance Programs in companies.

Client: OTHEB GmbH  Role: Art Director Created: 2010

This postcard motives are part of a comprehensive campagne to launch Employee Assistance Programs in companies.

Client: OTHEB GmbH  Role: Art Director Created: 2010

Image campaign für the athletic union kiel. What offer 196  sport clubs today? What idea need  they to make club sport more attractive?

The answer is simple: the sportspeople say itself (with photo and text) what kind of reason make the club sport so attractive for them.  So they are the main component of an authentic imgage campaign. The collected material will present on a website and a monthly published magazine.

watch the website working

What remains? A sustainable postercampaign.
The illustration shows what happens if we don`t change to sustainable strategies. The destination is to reach brain and emotion simultaneously.
Translated Headlines: “Only 20 percent rainforest.”, “Only 70 % water.”, “Only 40% fossil oil.”

German:
Was bleibt? Eine nachhaltige Plakatkampagne.
Die Plakatmotive bereiten Ergebnisse umfangreicher Recherchen zu den Gefahren auf, die uns allen drohen, wenn wir nicht auf nachhaltige Strategien umstellen. Den kurzen Headlines über schwindende Ressourcen auf der Informationsebene steht eine Gestaltung gegenüber, die Wert und Ästhetik dieser Ressourcen inszeniert und die emotionale Ebene anspricht. So entstehen Bildungs-Botschaften, die Verstand und Gefühl gleichermaßen erreichen.